This page summarises assigned communication resources. It is not a draft for the assessed Product Video or Handover Package; create assessed content independently under the unit’s AI rules.

The shared message

A pitch is not a compact feature list. It is an audience-specific story that makes the value, stakes and next step clear.

Resource 1 — nonprofit elevator pitch

• Aim for under 60 seconds; the opening has only a few seconds to earn attention.
• Focus on the listener’s role in the impact, not the organisation’s internal description.
• Lead with human relevance or curiosity and avoid jargon.
• Translate large numbers into understandable scale/context.
• Make the distinctive value concrete.
• Use a story spine: condition → change/tension → intervention → present/future outcome.
• Leave room for questions; specificity is more memorable than trying to say everything.
• Test on people unfamiliar with the project.

Resource 2 — TED: three steps

1. Know the audience

Ask who they are, what they value and what would make support meaningful. For a social-impact audience, durable improvement may matter more than market size.

2. Use a hero’s journey

Status quo → tension / unmet need → intervention → changed future.

Avoid positioning the team as the hero at the expense of users/community. In a social-good project, the product enables people and partners to act.

3. Address the weakest point

Do not hide the obvious risk, limitation or missing capability. Name it and explain the mitigation or next evidence step. Honest weakness can increase trust.

Practice rubric

• One audience and one desired next action.
• Clear human problem and why it matters.
• Evidence is understandable and sourced.
• Solution is shown in use.
• Value is distinct and credible.
• Material limitation is addressed.
• No jargon or unsupported superlatives.
• Fits the required time and invites a next conversation.

Sources

• Crafting an Elevator Pitch That Actually Inspires Giving
• TED — The Secret to Successfully Pitching an Idea